Free Movie Tickets in a Cereal Box?

How cool is this?  If you save your codes from cereal boxes from General Mills when you eat cereal like...

 

To receive a free movie ticket, enter 2 codes from any 2 specially marked boxes of General Mills cereal.

 

Print your movie ticket certificate and take it to a participating theater to receive one free movie admission!

Find a participating theater here...

 

The max value of a ticket is $12 & General Mills will be doing this until Dec., 2013.